• AUTHOR
  • Next Gen Family Business Owner
  • Champion of Women in Business

Priyanka Gupta Zielinski is a business leader and author. Through her writings, she addresses the biggest pressure points facing the next generation of India: career, love, and marriage. By exploring the role of Indian traditions and repositioning them with a beneficial, modern twist, Priyanka seeks to empower India’s next generation in their pursuit of new opportunities and fulfillment in their lives and careers. As the executive director of MPIL Steel Structures Ltd, Priyanka has led her family business to exponential growth and diversification. She has previously worked with financial institutions such as Women’s World Banking and the Fund for the City of New York. In 2012, she was named Woman Entrepreneur of the Year by ET Now. She holds a bachelor’s degree in Economics and Gender and Women’s Studies from Connecticut College, a Visiting Fellowship in Development Economics with the University of Oxford, and a master’s degree in International Public Finance from New York University. Priyanka lives in Dubai with her husband and three children

Priyanka Gupta Zielinski is a business leader and author. Through her writings, she addresses the biggest pressure points facing the next generation of India: career, love, and marriage. By exploring the role of Indian traditions and repositioning them with a beneficial, modern twist, Priyanka seeks to empower India’s next generation in their pursuit of new opportunities and fulfillment in their lives and careers. As the executive director of MPIL Steel Structures Ltd, Priyanka has led her family business to exponential growth and diversification. She has previously worked with financial institutions such as Women’s World Banking and the Fund for the City of New York. In 2012, she was named Woman Entrepreneur of the Year by ET Now. She holds a bachelor’s degree in Economics and Gender and Women’s Studies from Connecticut College, a Visiting Fellowship in Development Economics with the University of Oxford, and a master’s degree in International Public Finance from New York University. Priyanka lives in Dubai with her husband and three children

Business Survival Toolkit

Book

Priyanka Gupta Zielinski Published April 2021 (Pan Macmillan India)

Family businesses are vital to the health of a nation’s economy, but distresses such as economic downturns and the Covid-19 pandemic can put them at grace existential risk.

Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd., Priyanka GuptaZielinski presents a unique manual to helpfamily businesses thrive even in times of crises.

Replete with anecdotes and effective strategies – with an occasional Haryanvi idiom thrown in the mix – The Ultimate Family Business Survival Guide is a must-read for family business and MSME owners everywhere.

Published April 2021 (Pan Macmillan India)

Reviews & Testimonials

The Ultimate Family Business Survival Guide is a brilliant summary of anecdotes that have a message for young, budding entrepreneurs and family business successors. Priyanka Gupta Zielinski has also very beautifully captured tacit learnings from her father and transformed them into life lessons. Relatable and easy to understand, this is a fantastic book!

SAMISH DALAL

Associate Professor, S P Jain School of Global Management

A thought-provoking book that seamlessly integrates the lived experiences of a second generational female stakeholder in multiple business families. Priyanka Zielinski has an incredible ability to dig deep into her life and express lightly with candour. An enriching read for business leaders eager to make a positive difference to their enterprises and families

PRAMODITA SHARMA

Schlesinger Grossman Chair of Family Business, University of Vermont Grossman School of Business

The Ultimate Family Business Survival Guide lucidly captures the informal yet important communications within a business family, the stakes of the family in the business and the rich resources basket that the family is for the business and each member. “Shirtsleeves to shirtsleeves in three generations” might be an adage of the past if more family businesses read books such as this!

NUPUR PAVAN BANG

Associate Director, Thomas

The Ultimate Family Business Survival Guide is a must-read for all women entrepreneurs and especially those who are part of family businesses in India

SHETHEPEOPLE.TV

Family businesses are built on legacy and love; sustaining them requires blending tradition with innovation to thrive in a modern world.

– Priyanka Zielinski

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